BY A CORRESPONDENT
According to reports Alcoholic beer will not be sold in and around World Cup stadiums.
This was revealed on Friday November 18, 2022 following an announcement from organizers that represents a stunning reversal two days before the tournament.
Qatari authorities appear to have overruled FIFA, soccer’s global governing body and owner of the World Cup; and Budweiser, a longtime FIFA sponsor.
For months, FIFA, Budweiser and Qatar, the 2022 World Cup’s controversial host nation, seemed to have found a middle-ground agreement that alcoholic beer would be sold within stadium compounds, around the perimeter of the arenas, but not in concourses.
The agreement mollified FIFA, which has allowed beer at World Cups for decades; and Qatar, a majority-Muslim country where, as Qatari World Cup organising committee CEO Nasser Al Khater has said, “alcohol is not part of our culture.”
The ban could force FIFA to modify its lucrative contract with Budweiser. FIFA said that it “appreciated” the “understanding and continuous support” from AB InBev, Budweiser’s parent company.
“Well, this is awkward…” Budweiser wrote in a since-deleted tweet as reports of the ban surfaced.
An AB InBev spokesperson later acknowledged in a statement to Yahoo Sports that "some of the planned stadium activations cannot move forward due to circumstances beyond our control."
KNews/ Yahoo Sports
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