Joy Bikom: The unsung hero powering Kumba City Council's media surge

Kumba is a city on the rise, a sentiment perfectly captured by Mayor Greg Mewanu's ambitious slogan, "Making Kumba Great Again." While the city's progress is undeniable, much of its newfound visibility can be attributed to the tireless efforts of one individual working diligently behind the scenes: Joy Bikom.

Since assuming the role of Media Officer for the Kumba City Council in May 2024, Joy Bikom has transformed how the world perceives and interacts with the city.

Her arrival has been met with massive support from the media landscape in Kumba, enabling her to amplify the city's message and reach a wider audience.

She is the silent observer, the diligent note-taker, and the keen-eyed photographer, capturing every activity, action, and speech with precision and timeliness.

Her dedication ensures that the public is consistently informed about the council's initiatives, development strides, and the dynamic changes shaping Kumba's future.

Joy's commitment goes far beyond simply documenting events; she gathers public reactions, analyzes trends, and experiments with different communication strategies to maximize reach and impact. This thoughtful approach has opened up the city's daily activities to the entire public and the world, fostering greater transparency and engagement.

Perhaps the most formidable example of her prowess was the recent Interpool tournament in Yaounde, where Kumba City FC proudly represented the Southwest Region. From start to finish, Joy was the engine driving the narrative, creating a media frenzy that followed the team's every move.

Her hourly updates on social media platforms, coupled with live coverage of the matches, kept the "Citizens of K'town" in the spotlight, captivating audiences and amplifying the team's success story.

Her coverage ensured that every step of their journey, culminating in their triumphant return with the trophy, was shared and celebrated across the region and beyond.

Despite her instrumental role in shaping the city's image and promoting its achievements, Joy Bikom remains largely unseen and uncelebrated by the wider public.

She is the "invisible eyes" of Kumba, working tirelessly behind the scenes to ensure that the world knows about the city's progress and the people driving it forward.

It is time to shine a light on Joy Bikom and acknowledge her invaluable contributions to the Kumba City Council. Her dedication, creativity, unwavering commitment, and ability to garner media support deserve recognition and appreciation.

As Kumba continues its ascent, it's important to remember the unsung heroes like Joy who are making the "Making Kumba Great Again" slogan a tangible reality.

BY INNOCENT YUH

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Kumba City Council’s public relations officer, Joy Bikom

Devoted Kumba City Council Media Officer, Joy Bikom