The Founder and Chief Executive Officer(CEO) of Facebook Mark Zuckerberg announced on Thursday, October 28, 2021 saying he wanted a new brand and a clearer corporate structure to help focus on what is next for the internet beyond social media.
The rebrand comes as Facebook faces a deluge of news stories and public scrutiny based on thousands of internal corporate documents obtained by news organisations.
The change won't affect the name of the company's signature blue-colored app, which will keep the name Facebook.
Founder and Chief Executive Officer of Facebook Mark Zuckerberg
But it will mean a new identity for the corporate umbrella that also owns Instagram and WhatsApp. Together with the app Messenger, Meta will own and control four of the most popular smartphone apps in the world.
Zuckerberg said the metaverse will be the internet's "next frontier."
"Facebook is one of the most-used products in the history of the world. It is an iconic social media brand, but increasingly, it just doesn’t encompass everything we do," he said in an online presentation.
"I want to anchor our work and our identity in what we are building towards," he said.
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